Denilson Igwe Speaks On His Challenges After He Quit Mark Angel Comedy

A few years back, one of the managers of Mark Angel Comedy, Denilson Igwe expressed the plight he encountered after leaving Nigeria's trending comedy crew. Despite being a star in his own right with memorable roles alongside Emmanuella and Mark Angel, Denilson admits that he has faced some social media battles over the years because he decided to carve out an identity for himself outside whatever they are doing.

After Denilson Igor left Mark Angel Comedy, he never had the same level of engagement from followers and his social media pages struggled to grow. A problem that plagues artists who start within a system and try to go their own way. Making the shift from creating a name for yourself is different, and sometimes you will have some catching up to do.


Why Does Anybody Even Bother With Personal Branding?

The experience of Denilson makes us ponder the level of personal branding that exists in our current digital age. Although having the attractive tag of being part of a hugely successful brand like Mark Angel Comedy can be rather appealing, autonomy is key to ensuring longevity. These traditional branding and marketing strategies are still applicable. with ongoing content creation, audience engagement, sharing your unique value proposition etc..

Denilson is still on his way to reclaiming himself as a soloist. This is not only putting hope on fame according to past affiliations, but it also implies that we must be creative and come up with new content which at least has a response from more of an audience or brings them into sign-up. This process can move at a glacial pace, but an extra chisel here and there eventually enables the old to break away in favour of new opportunities.

Defeating Social Media Dead End

Stalling on social media is nothing new to creators, especially for those who made changes that would be seen as many leaps forward in their careers. Nevertheless, here are a few ways to combat that:

1. Diversify Your Content: Trying new types of content might attract different audience segments and help reignite the flame.

2. Engagement: - actively interact with your followers by responding to comments, going live and hosting Q&A about anything concerning the brand to build a stronger community.

3. Collaborations: Doing a collab with another creator can help you get in front of other eyes that may not have found your content on their own.

4. Consistency:  Posting frequently and upholding a consistent brand voice is important in establishing popularity among your audience long term.

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This goes to show that the journey of personal branding and content creation is not always a smooth path but with determination, it could be done. His journey is one that we should all respect and out of it, a lesson emerges on resilience in the digital-native age.